Client: Nile Projects & Trading Co. (Fit & Fix)

Services: Content creation, Transcreation, Editing

Field: Automotive

Content: E-commerce

Languages: Arabic, English

Challenge: Transform Fit & Fix, Egypt’s trusted auto service center, into a comprehensive online knowledge hub for car enthusiasts.

Solution:

• Extensive content experience: Crafting engaging and informative content.
• Bilingual skills: Seamlessly transcreating content between Arabic and English.
• SEO & transcreation knowledge: Creating descriptions that resonate with both languages and search engines.

Results:

• Crafted SEO-friendly product descriptions: For international brands like Pirelli, Bridgestone, and Firestone, ensuring visibility and clarity for users.
• Established a consistent & unique voice: Aligned with Fit & Fix’s brand while engaging the target audience.
• Maintained an informative & engaging tone: Respecting cultural nuances and preferences.
• Increase in organic traffic: Reaching a wider audience of car enthusiasts.
• Rise in conversion rates: Turning website visitors into customers.

Client: Loacker

Services: Localization, Editing, Proofreading

Field: Food & Beverages

Content: Website (30,000+ words)

Language: Standard Arabic

Challenge: Deliver a flawless first impression for Loacker’s Arabic website launch, targeting the diverse and culturally specific Middle Eastern audience, particularly the Gulf region.

Solution: PCW partnered with Loacker to meticulously localize and proofread the website content exceeding 30,000 words. Our language experts, steeped in the intricacies of Standard Arabic and Middle Eastern cultural nuances, ensured the delivery of delightful content and reached millions of Loacker lovers.

• Accuracy: Flawless content, conveying original intent and product information.
• Consistency: Cohesive voice and terminology throughout the website.
• Cultural Appropriateness: Tailored messages resonating with local audiences.

Client: EBS: European Union Delegation to Egypt Account

Services: Content creation (social media posts, video scripts)

Fields: Women’s empowerment, sustainability, youth, climate change, migration, human rights, culture, education, Mediterranean cooperation, health, technology, etc.

Content: Social Media

Languages: English, Standard Arabic, Egyptian Arabic

Challenge: Effectively communicate the EU Delegation’s diverse social initiatives across various platforms (Facebook, Instagram, Twitter) to engage Egyptian audiences on crucial topics and EU social updates.

Solution:

• Social media trends and engagement: Crafting impactful and engaging posts.
• Multilingual communication: Delivering clear and nuanced messages in both English and Arabic.
• Reaching hearts and minds:
• Developed over 350 social media posts: Insightful and Engaging social media content.
• Crafting video scripts: Delivered powerful messages by EU representatives in both languages.
• Covering 18+ crucial fields

The Impact:

• High audience engagement: Exceeded client expectations with positive audience reception.
• Increased awareness: Amplified the EU Delegation’s voice on critical social issues.
• Multilingual outreach: Connected with diverse audiences in Egypt through impactful content.

Client: Historia and Aqua Nile Cruises – Steigenberger Hotels & Resorts

Services: Editing, Proofreading, Copywriting

Field: Tourism and Hospitality

Content: Websites, brochures, and social media

Language: English

Challenge: Enhance the online presence of Historia and Aqua Nile Cruises, Steigenberger’s luxurious Nile cruise experiences, to captivate discerning American travelers.

Solution:

• Editing and proofreading prowess: Ensuring websites and brochures were impeccably polished and error-free.
• Personalized copywriting skills: Crafting engaging content resonating with high-end American tourists’ specific desires and expectations.
• Tone of voice expertise: Unifying messaging across all platforms for a consistent and impactful brand experience.

Client: Spinneys Egypt

Services: Content creation, Transcreation 

Content: Electronics

Challenges:

• Large-scale project: Managing and creating compelling descriptions for nearly 1,000 diverse electronics products.
• Multilingual audience: Adapting descriptions to resonate with both English and Arabic-speaking audiences, considering cultural nuances.
• SEO optimization: Ensuring descriptions improve product visibility in online searches.

Solutions:

• Systematic approach: Developed a streamlined process for sourcing product information, analyzing target audience needs, and crafting descriptions that highlighted key features, benefits, and specifications.
• Culturally informed language: Adapted descriptions to cater to the preferences and buying habits of both English and Arabic-speaking Egyptian consumers.
• Keyword optimization: Integrated relevant keywords naturally throughout descriptions to enhance search engine ranking.

Results:

• Increased engagement: Enhanced product pages with informative and engaging descriptions, potentially leading to improved click-through rates and conversions.
• Multilingual accessibility: Made Spinneys’ electronics offerings more accessible to a wider audience in Egypt.
• Improved SEO: Potentially contributed to better online visibility for electronics products on Spinneys’ website.

Client: Dara Ice Cream

Services: Transcreation

Content: Internal Documentation (Operation Manual & Purpose Documentation)

Languages: Standard Arabic to Egyptian Arabic

Challenge: Ensure clear and effective communication within Dara Ice Cream’s Egyptian operations by adapting their standard Arabic documentation to the local dialect.

Solution:

• Transcreation: Seamlessly adapting content to capture Egyptian Arabic’s nuances and cultural understanding.
• Food & Beverage industry: Deep knowledge of industry terminology and specific needs.
• Internal documentation: Understanding the importance of clarity, accuracy, and conciseness.
• Scooping Up Success:
• Transcreated operation manual: Clear and easy-to-follow instructions for Egyptian staff.
• Adapted purpose documentation: Locally resonant messaging to motivate and engage employees.

Beyond the Scoop:

• Improved communication and understanding within Dara’s Egyptian operations.
• Enhanced employee engagement and productivity.
• Demonstrated expertise in bridging the gap between standard and dialectal Arabic for impactful communication.

Client: Kenya Revenue Authority (KRA)

Services: Content creation (blogs)

Field: Agriculture

Language: English

Challenge: Educate and engage Kenyan farmers with valuable information on digital marketing strategies and their integration into the agricultural sector.

Solution:

• Content creation: Crafting informative and engaging blog articles.
• Agriculture industry knowledge: Understanding the challenges and opportunities of the subject.
• Digital marketing: Translating complex concepts into clear and actionable insights.

Sowing the Seeds of Knowledge:

• Published articles in KRA’s online publications (Issues 008 & 009): Reaching a large audience.
• Delivered clear, concise, and professional language: Ensured accessibility and understanding for all readers.