Client: EBS: European Union Delegation to Egypt Account
Services: Content creation (social media posts, video scripts)
Fields: Women’s empowerment, sustainability, youth, climate change, migration, human rights, culture, education, Mediterranean cooperation, health, technology, etc.
Content: Social Media
Languages: English, Standard Arabic, Egyptian Arabic
Challenge: Effectively communicate the EU Delegation’s diverse social initiatives across various platforms (Facebook, Instagram, Twitter) to engage Egyptian audiences on crucial topics and EU social updates.
Solution: PCW’s team of content specialists highlighted their expertise in:
- Social media trends and engagement: Crafting impactful and engaging posts.
- Multilingual communication: Delivering clear and nuanced messages in both English and Arabic.
- Reaching hearts and minds:
- Developed over 350 social media posts: Insightful and Engaging social media content.
- Crafting video scripts: Delivered powerful messages by EU representatives in both languages.
- Covering 18+ crucial fields
The Impact:
- High audience engagement: Exceeded client expectations with positive audience reception.
- Increased awareness: Amplified the EU Delegation’s voice on critical social issues.
- Multilingual outreach: Connected with diverse audiences in Egypt through impactful content.
