Client: Dara Ice Cream
Services: Transcreation
Content: Internal Documentation (Operation Manual & Purpose Documentation)
Languages: Standard Arabic to Egyptian Arabic
Challenge: Ensure clear and effective communication within Dara Ice Cream’s Egyptian operations by adapting their standard Arabic documentation to the local dialect.
Solution: PCW partnered with Dara, leveraging our expertise in:
- Transcreation: Seamlessly adapting content to capture Egyptian Arabic’s nuances and cultural understanding.
- Food & Beverage industry: Deep knowledge of industry terminology and specific needs.
- Internal documentation: Understanding the importance of clarity, accuracy, and conciseness.
Scooping Up Success:
- Transcreated operation manual: Clear and easy-to-follow instructions for Egyptian staff.
- Adapted purpose documentation: Locally resonant messaging to motivate and engage employees.
Beyond the Scoop:
- Improved communication and understanding within Dara’s Egyptian operations.
- Enhanced employee engagement and productivity.
- Demonstrated expertise in bridging the gap between standard and dialectal Arabic for impactful communication.
