Services: Content creation, Transcreation
Content: Electronics
Challenges:
- Large-scale project: Managing and creating compelling descriptions for nearly 1,000 diverse electronics products.
- Multilingual audience: Adapting descriptions to resonate with both English and Arabic-speaking audiences, considering cultural nuances.
- SEO optimization: Ensuring descriptions improve product visibility in online searches.
Solutions:
- Systematic approach: Developed a streamlined process for sourcing product information, analyzing target audience needs, and crafting descriptions that highlighted key features, benefits, and specifications.
- Culturally informed language: Adapted descriptions to cater to the preferences and buying habits of both English and Arabic-speaking Egyptian consumers.
- Keyword optimization: Integrated relevant keywords naturally throughout descriptions to enhance search engine ranking.
Results:
- Increased engagement: Enhanced product pages with informative and engaging descriptions, potentially leading to improved click-through rates and conversions.
- Multilingual accessibility: Made Spinneys’ electronics offerings more accessible to a wider audience in Egypt.
Improved SEO: Potentially contributed to better online visibility for electronics products on Spinneys’ website.
