Client: Nile Projects & Trading Co. (Fit & Fix)
Services: Content creation, Transcreation, Editing
Field: Automotive
Content: E-commerce
Languages: Arabic, English
Challenge: Transform Fit & Fix, Egypt’s trusted auto service center, into a comprehensive online knowledge hub for car enthusiasts.
Solution: PCW assembled a team of experts with:
- Extensive content experience: Crafting engaging and informative content.
- Bilingual skills: Seamlessly transcreating content between Arabic and English.
- SEO & transcreation knowledge: Creating descriptions that resonate with both languages and search engines.
Results:
- Crafted SEO-friendly product descriptions: For international brands like Pirelli, Bridgestone, and Firestone, ensuring visibility and clarity for users.
- Established a consistent & unique voice: Aligned with Fit & Fix’s brand while engaging the target audience.
- Maintained an informative & engaging tone: Respecting cultural nuances and preferences.
- Increase in organic traffic: Reaching a wider audience of car enthusiasts.
- Rise in conversion rates: Turning website visitors into customers.
